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How to Increase Your Website’s Domain Authority?

How to Increase Your Website’s Domain Authority?

Understanding how your website performs is one of the most important aspects of running a business. If you don’t know the details of your website performance, you will find it hard to improve and grow your business. That is why many companies out there look to a lot of different tools that measure website performance. One of these tools is Domain Authority. This statistic is so important for businesses because it helps businesses figure out why their search result ranking is the way it is. More accurately, it helps businesses figure out the reasons why they may be stagnating and not getting as much traffic as they should be. That being said, we are here to talk about how to increase your website’s domain authority so that you can grow your business.

Someone using their phone to look up analytics on Google.

Some people mistake SEO and domain authority. However, despite the fact that SEO and domain authority share some similarities, there is a key difference between the two. Search engine rankings aren’t affected by domain authority. If you increase your domain authority, it won’t necessarily increase your ranking on Google. What it will do is ensure that your website is as good as it can be. And if you ask us, that is one of the most important factors in allowing your website to rank higher, especially for locally-owned Armenian businesses that are looking for a way to reach as many people as possible.

1. Chose Only the Best Links for Your Website

The first thing you should do to increase your domain authority is to ensure that the links you use on your website are of high quality. Some businesses find it hard to do this because it simply takes a lot of effort. These days it’s especially hard to find quality backlinks, given how many junk websites there are out here on the internet. However, the main reason why you should look for quality links is that they will allow you to generate more local citations. This will help you to organically acquire additional backlinks, which is extremely important in increasing domain authority.

2. Make Sure That You Create Targeted Content

Content on your website may be the most important aspect of domain authority. Many websites host a wide range of content on their website because they believe that the more ground they cover, the larger their audience will be. However, this is not the case. According to experts at convertmore.com, the more targeted your content is, the greater the interest in your site. Your goal should be to host content that your target audience or customers will find interesting. There are numerous ways to accomplish this. However, the two primary methods for creating this content will be:

  1. Local posts: These are the posts that you and your team of content writers will write for your website’s blog. Your goal with this type of content will be to internally link to all of the other content on your website. This is an excellent method for creating an interconnected web of content that will guide your customers through all of the relevant pages on your website.
  2. Guest posts: These will be posts you commission from other websites or that other website owners recommend to you. You will be able to diversify your content by using guest posts. The most important aspect of guest posting, however, will be backlinking.  Guest posts will allow you to make real-world connections with other websites, which gives your own page more authority.
A person using a black marker to draw arrows to the word "audience" on a whiteboard.

These posts will bring your website more traffic as time goes by. With quality content on your website, you will become an authority on the subject of your business. This will also bring other businesses that want to backlink to you.

3. Your website needs to be of the best quality

Just as you should make sure that your content is as good as it can be, you should also make sure that the design and performance of your website are just as good. User experience is one area where SEO and domain authority overlap. The best content and good linking practices will bring traffic to your website, but what good is traffic if you can’t keep people on your site long enough for it to matter? If you want to keep your customers on your website longer, you must have a visually appealing and responsive user interface. You will undoubtedly be able to increase your domain authority if you have this in place.

Sketch of a website's user interface on paper.

4. Make sure you follow your competition

If you are looking to create the best possible website with a high level of domain authority, you need to be looking at your competition. You should look at what your competitors are doing with the goal of finding something that you believe you can improve upon. If you find that they are flawless in their execution, you can look at what they are doing right. This way, you can try to at least iterate on it in order to make it your own. Visit their website and examine the content and how they use links. Analyse their pattern of linking and the way in which what they are linking to is connected to the content on their website. After you do this, you can implement what you have learned into your own website to increase domain authority.

5. Making use of a directory for your business

The last way to increase your website’s domain authority that we are going to cover is finding a good business directory. Web traffic is probably the most important element of domain authority, which means that the more people know of your company and visit your website, the higher your domain authority is going to be. A business directory will help you a lot with that because it will bring as many eyes to your business as possible. You can look at it as marketing for your business. If you own a local Armenian business, this can help because it is the most common method that people use to find services in 2022. Therefore, if your business is not listed in a directory by now, you should consider doing it as soon as possible.

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