CRM is one of the best tools for tracking customer interactions and managing opportunities
and sales. However, did you know that you can also use CRM for SEO? This fantastic piece
of software has many uses and is a versatile tool that will substantially improve your SEO
strategy. Let’s see how!
CRM stands for customer relationship management software. As such, it is the perfect tool for SEO because it lets you capture all relevant information about your customers. And we all know that the entire SEO strategy revolves around customers’ needs.
Since CRM is a centralized database focusing on customer details, it will help you understand your customers better. As a result, you will be able to improve your SEO strategy based on customer data.
Here are a couple of the best examples of how you can use CRM for SEO:
Let’s analyze each of these bullet points to understand more about the benefit of CRM for your SEO efforts.
People use different methods to find what they need. What you should focus on is understanding the main ways of interactions. Create a simple form and ask customers how they heard about your business. The form should feed the data directly to the customer profile in your CRM database. From there, you can pull a report and find out the most common ways people find your business.
Now you can focus your SEO strategy on improving specific areas. You can either focus on communication channels that perform poorly or shift completely to those that bring you the most traffic.
Since CRM is perfect for collecting data, you can use it to measure the success of your SEO efforts. For example, you can first identify key metrics you want to improve, such as traffic, conversions, leads, etc.
Once you make a change in your SEO campaign, you can monitor those metrics through CRM to figure out if your campaign is performing better. Basically, you are using CRM data as a form of A/B testing tool.
To make an efficient SEO strategy, you need to focus on your customers’ needs. One of the best approaches is to tailor your SEO efforts to reflect customers’ requirements. However, it is impossible to create a personalized approach for each customer. What you can do is focus on groups of customers that have similar interests.
Since you can use CRM to create customer profiles, you can also group those profiles based on specific criteria. For example, all customers from one state can go to one customer group. You now have a local SEO metric that will allow you to create a marketing campaign that targets that specific region.
This is a very good use of CRM because you can easily segment your customers into relevant groups. It makes your job easier, and it makes SEO more precise.
Another good use of CRM for SEO is to collect customer feedback. They can comment on common themes or issues, which is excellent for improving the quality of your service.
However, you can also use that feedback to improve your website. For example, if you notice that many customers have an issue with a specific page design, you can make it better. This will also affect your SEO strategy.
Landing pages are crucial for conversions. The best practice of SEO tells us that you should have a dedicated landing page for every segmented group of customers. You cannot advertise in the same way to everyone.
We already know that CRM can help you identify those segmented groups. All you need to do is determine how many landing pages you need and how to optimize each one to fit that targeted group.
Once you create a variety of landing pages, that will also boost your SEO. Search engines like relevant pages, and they value the variety of content. That is why utilizing landing pages to boost your SEO is a very good idea.
Search engine optimization is not a one-person job. It is a collaborative effort toward a better website ranking. You can have separate teams collecting data, doing data analysis, implementing that data to affect website design, doing SEO testing, and so on.
Per MoversTech CRM, one of the reasons why CRM is such a good platform for team collaboration is because it is a centralized database. All teams have access to the same information. There is no need to manage multiple databases, create duplicate entries, or deal with outdated information.
This is a good system that will help your teams to work together. Furthermore, it will reduce the number of human errors and increase each employee’s overall efficiency and productivity.
There is no doubt that CRM has a huge impact on your SEO strategy. If you learn how to use CRM for SEO properly, you will substantially improve different areas of your business. Search engine optimization is crucial for the success of your business, and it is important to use all tools at your disposal to improve it. Luckily, CRM simplifies this process, allowing you to focus completely on relevant customer data. As a result, you will create an efficient customer-centric SEO strategy that will drive positive results.