For a business to thrive and achieve a stable profit, it needs to ensure several things. Firstly, there needs to be a way for users to find your business online. This can be accomplished through marketing and SEO, which will make your website more discoverable and boost your traffic. Secondly, and probably more importantly, you have to offer users a positive experience in all interactions with your company. We will explore why user experience is crucial for quality SEO and how these concepts often overlap more than you think.
Search Engine Optimization is a set of tricks and techniques you can use when designing or optimizing your website to make it stand out. These are purposeful design choices or changes you can make later, which can draw the attention of search engines such as Google. By adhering to Google’s recommendations for websites and best practices, you can ensure that your website gets a better rank when search engines deliver results to users. Another way to get more users on your website is by listing your business on an online directory. However, it would be best if you still used SEO techniques to give users a positive experience when they arrive on your site.
SEO doesn’t necessarily need to be expensive, and it isn’t intended only for large companies with huge budgets. Many cost-effective ways can promote your local Armenian business in online spaces. However, if you listen to what Google and the other search engines recommend, you will surely get more website visitors. That kind of traffic on your website is often called organic traffic since it isn’t a direct result of your marketing. Instead, organic visitors come to your site directly from search engines.
If you offer your website visitors a positive experience – they will be more likely to spend time on your website and make a purchase from your business. However, you can also choose to support your users both before they become your customers and after they have completed their purchase. By doing this, you will improve the satisfaction of your customers, which can result in positive word of mouth and good reviews. If you improve the user experience (UX), you will also quickly reach the target audience and acquire new customers. You may be wondering what you can do to provide a better UX, and this is where SEO comes in.
Most SEO guidelines are also simultaneously quality of life improvements for your users. Google is improving its algorithm with every update. Search engines are focused on providing value to users, so the user experience is crucial for quality SEO. We recommend that you start thinking of these terms as inseparable and keep your users in mind when making any changes to your website.
1. Improve your content
Not every website visitor will make a purchase on your site; however, you should still give them a good reason to visit. If you provide quality content, users may consider you a trusted authority. Those users will later visit your site when they are ready to buy. However, content can also be a great way to get people to visit your site in the first place.
You will need to optimize your content and make it appealing to users and search engines for this to work. Make your articles easy to read by structuring them in paragraphs with clearly marked headings and subheadings. The information you provide should be well researched and written to engage and educate your audience.
2. Connect with the local community
The internet has given businesses access to the global marketplace. However, for smaller companies, most customers will come from their local area. This means that you should also implement optimization for local searches. You can business listed on local citation websites, create specialized landing pages for local users, and include relevant keywords for your city. These techniques are bound to bring up your site in local searches, but you should also show users from your area that you are a part of the local community.
Host or be a sponsor for local events, and do your best to get to know your audience. Reach out to the local press, but make sure you give them something interesting to write about. It could be about the event you are hosting, or you could help support a local charity.
3. Your site needs to be fast and mobile-friendly
If your website takes more than a few seconds to load, you can expect high bounce rates. Slow loading times can quickly become frustrating, which is why the user experience is crucial for quality SEO. The main culprits for slow and unresponsive websites are usually large media files. Compress your images and reduce their file size to make them load faster. Videos don’t need to be uploaded to your site. Upload them on YouTube and embed the link on your page instead. Additionally, the whole site must look good and function properly on mobile devices.
4. Have simple navigation on your website
In order to ensure a positive user experience, your website must be easy to use. Streamline your navigation and connect pages with the clever placement of internal links. Try to only link content and pages which are logically connected, and use adequate anchor text so that your visitors know what to expect if they click on a link. This doesn’t mean that your website needs to have too many pages. Quality is always better than quantity in terms of both SEO and UX.
We’ve explained why user experience is crucial for quality SEO, so now you will have no trouble satisfying both users and search engines. When considering which website improvements will have the most significant impact on your SEO, remember that Google is trying to prioritize the end-user. As long as you design your site with your users in mind, you should see an improvement in your SEO.